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REAL RESULTS

"Great customer service and top class lures. I reached out to the guys just a few days before heading over to The Bahamas. They were very helpful getting my order together and even offered to hand deliver if the order could not be delivered before my departure date. Needless to say the lures arrived on time and the trip was a success ! Thank you Schneider Lures !"

- G.A

"Best lures in the game! Making magic happen when no other boats are producing"

- Brad. R

"I’ve known Tanner and Fisher for a while now and have hung out with them a bunch, just good guys who really care about what they’re building. I’ve been running their lures and they flat out work. We’ve caught plenty of mahi, tuna, and wahoo on them, and they’ve earned a permanent spot in my spread."

- Matt. A

"The staff is extremely helpful with all information and customer service top notch! Highly recommend their products!"

- Eric. R

"We have fished many DIFFERENT Lures in the past 46 years down in Cabo San Lucas. Many are Great ... some not so great and fall apart or dont produce ... many are cheap lures .. and way too many expensive lures that have been lost or didnt perform .. but I have to say that these Schneider Lures are Great"

- Sammy. P

“First trip out trolling my new 8 inch button head. A nice 35lb dorado goes into the box. I just ordered two more. Great for dorados and sailfish. Thanks.”

- Mike. H

“Wanted you guys to know I made my first Wahoo trip with my new lures yesterday. We were fishing off Pensacola Beach. We went 1 for 2 and caught a 55 pounder. Both fish hit the pink lure.”

- Philip. N

Schneider Lures

OUR STORY

Whether you are fishing for millions or just weekend bragging rights, your gear should never fail.

That’s why we do things differently. Our dad Karl took over Schneider Lures from Bob Schneider over 20 years ago, and after he passed we rebuilt it from our mom’s garage with one goal to do it right. We hated how little transparency existed in this industry, so today every lure is handcrafted in Stuart, Florida using 100% American made materials, painted, rigged, and designed in house. No shortcuts. No guesswork. Just lures you don’t leave the dock without.

Read About Us

Frequently Asked Questions

How should I fish these lures?

6” Tuna Bullet

When fishing alongside other “small” lures, this 6” bullet does well in one of the long rods, or a “shotgun” if used.

11” Streaker

High speeding with our 11” Streaker is best to have it in a long rod, 300+ feet back.

Tuna/Marlin fishing it seems to work best in a long rigger/shotgun.

How fast will my order ship?


Orders are typically packed and shipped within 2–4 business days and arrive within 4–6 business days.

Should I get mono or cable rigging?

Unless you’re high-speed trolling for wahoo or fishing around a lot of wahoo or other toothy bycatch, we recommend going with mono. All of our hook rigs are built with heavy-duty cable, so you’ll still have cable where it matters most and be set either way.

I don't know what colors to order.

Not sure what color to choose? Every lure has a best-selling color that’s a great place to start. If you’re picking up a few, we recommend mixing it up. Grab a natural color like Flying Fish and a brighter color like Purple or Red. This gives you a good mix in your spread and lets the fish tell you what they want that day.

Why should I buy from you?

We’re a small business based in Stuart, Florida, and everything we sell is built and rigged right here in our shop using some of the highest-quality materials we can get. At the end of the day, any lure can catch a fish. It comes down to what you trust behind your boat when the fish are biting. We build gear we trust ourselves, and we’ll always stand behind it.

I don't know what to order.

Not sure what to order? Give me a call any day at 561-906-1851 or email sales@schneiderlures.com. My name is Fisher—tell me where you’re fishing and what you’re targeting, and I’ll get you set up with what’s working in your area.