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10,000+ lures sold worldwide

Wahoo production has increased significantly since I switched to your lures

Gabe. J

What are you fishing for?

Tailored lures. Targeted results.

Quality That Speaks for Itself

"We always have at least one in the spread. We have moved to all Schneider lures we high speed troll"

- Gabe Jolly

"I’ve known Tanner and Fisher for a while now and have hung out with them a bunch, just good guys who really care about what they’re building.

I’ve been running their lures and they flat out work. We’ve caught plenty of mahi, tuna, and wahoo on them, and they’ve earned a permanent spot in my spread."

- Matt. A

"The staff is extremely helpful with all information and customer service top notch! Highly recommend their products!"

- Eric. R

"Great customer service and top class lures. I reached out to the guys just a few dats before heading over to The Bahamas. They were very helpful getting my order together and even offered to hand deliver if the order could not be delivered before my departure date. Needless to say the lures arrived on time and the trip was a success ! Thank you Schneider Lures !"

- G.A.

"We have fished many DIFFERENT Lures in the past 46 years down in Cabo San Lucas. Many are Great ... some not so great and fall apart or dont produce ... many are cheap lures .. and way too many expensive lures that have been lost or didnt perform .. but I have to say that these Schneider Lures are Great"

- Sammy Portillo

" Fishing made easy, We've had hits every time we used them!"

- Dave Sears

" I've caught 8 out of my last 10 wahoo on this lure. Great lures worth every penny to me"

- Cameron. S

" Lures catch more fisherman than fish... but not this one!!!"

- Capt. Chuck

" First day we fished the lure after getting it here on Thursday"

- Big Kahuna II Sportfishing

" Not the cheapest but the best! No matter what your fishing for choose Schneider lures. Catch fish not a cold."

- Paul. S

" Dude your lure is wackin them, 3-5 on wahoo today!"

- Mike. L

Schneider Lures

OUR STORY

Whether you are fishing for millions or just weekend bragging rights, your gear should never fail.

That’s why we do things differently. Our dad Karl took over Schneider Lures from Bob Schneider over 20 years ago, and after he passed we rebuilt it from our mom’s garage with one goal to do it right. We hated how little transparency existed in this industry, so today every lure is handcrafted in Stuart, Florida using 100% American made materials, painted, rigged, and designed in house. No shortcuts. No guesswork. Just lures you don’t leave the dock without.

Read About Us

Frequently Asked Questions

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When will my order ship?

We usually get your order out the door in 2–4 business days (Monday–Friday). You’ll get tracking once it’s on the way.

We usually get your order out the door in 2–4 business days (Monday–Friday). You’ll get tracking once it’s on the way.

Where are you located? Do you have a retail shop?

We’re based in Stuart, Florida, where we build and rig every lure in our own manufacturing shop. While we don’t have a retail storefront, you can request to pick up your order in person — just contact us using the info at the bottom of this page before you order.

We’re based in Stuart, Florida, where we build and rig every lure in our own manufacturing shop. While we don’t have a retail storefront, you can request to pick up your order in person — just contact us using the info at the bottom of this page before you order.

Do you offer a money-back guarantee?

Yes — we back every lure we build. If you’re not happy for any reason, just reach out within 30 days of getting your order and we’ll refund you 100% of your purchase price. No hassle, no fine print.

Yes — we back every lure we build. If you’re not happy for any reason, just reach out within 30 days of getting your order and we’ll refund you 100% of your purchase price. No hassle, no fine print.

I don’t know what lure to order — where should I start?

Answer a few quick questions on our spread quiz and we will curate a spread tailored to you!

Answer a few quick questions on our spread quiz and we will curate a spread tailored to you!

Why choose Schneider Lures over cheaper options?

Every lure we sell is hand-built in our own shop in Stuart, FL and based on decades of time on the water. The shapes and colors we use aren’t guesses — they’re proven and tournament tested by anglers chasing big game every season.

Cheaper lures might look similar, but they don’t run true, last as long, or get the same results. Our customers back it up — check the testimonials and photos from anglers who’ve trusted Schneider Lures trip after trip.

Every lure we sell is hand-built in our own shop in Stuart, FL and based on decades of time on the water. The shapes and colors we use aren’t guesses — they’re proven and tournament tested by anglers chasing big game every season.

Cheaper lures might look similar, but they don’t run true, last as long, or get the same results. Our customers back it up — check the testimonials and photos from anglers who’ve trusted Schneider Lures trip after trip.

How can I get in contact with you?

Need help picking the right lure? Want something custom? Just reach out — we’re happy to help.

You’ll talk directly with our small team here in Stuart, FL — usually Tanner or Fisher.

Need help picking the right lure? Want something custom? Just reach out — we’re happy to help.

You’ll talk directly with our small team here in Stuart, FL — usually Tanner or Fisher.

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