Taking over the company formerly known as Bob Schneider Lures in February 2024 after the passing of the heir Karl Dyle, Tanner & Fisher Dyle have seamlessly continued the day-to-day operations. With the company’s legacy dating back to the early 1960s, they are committed to preserving its core values while infusing a modern, new age approach.

Their success hinges on a blend of building and skirting processes with innovative marketing strategies. By balancing tradition with a fresh perspective, the two brothers aim to propel the company to new heights, establishing it as a dominant force in the industry and ensuring its legacy endures for generations to come.