OUR STORY
Schneider Lures is run by two brothers, Tanner and Fisher Dyle, who picked up where their father, Karl Dyle, left off. After his passing, we moved operations from a small storage unit into our mom’s garage and started building from the ground up. Today, we’re proud to be working out of our shop in Stuart, Florida—handcrafting every single lure ourselves. Every product we make uses 100% American-made materials, from the skirts and resin to our apparel, which is designed and produced entirely in the U.S. Every lure is painted, rigged, and assembled by hand, and every design is drawn in-house by Fisher, a marine artist. We believe customers deserve to know exactly how and where their gear is made—so we’re fully transparent about our process, our materials, and our values. Our goal is simple: build lures that offshore anglers can trust anywhere in the world.
CORE VALUES
Durable
Every lure is handcrafted in-house using the highest quality American-made materials—from resin to skirts—built to be pulled hard and perform in any spread.
Hand-painted
Every insert is hand-painted through a detailed, multi-step process before it enters the mold—allowing us to achieve unmatched detail and consistency in every lure we build.
MADE IN THE USA
Every lure is built start to finish in our Florida shop using 100% American-made materials—no outsourcing, no shortcuts, just gear made the right way.
PROVEN SUCCESS
Our head shapes are based on designs first developed by Bob Schneider in the 1960s. We’ve kept what’s proven to work over decades of offshore fishing, refining them to be even more durable and consistent today.
